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Minggu, 29 Juli 2012

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Tourism: The Business of Travel (4th Edition), by Roy A. Cook D.B.A., Laura J. Yale Ph.D.  Emerita, Joseph J. Marqua

�Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

  • Sales Rank: #79124 in Books
  • Published on: 2009-02-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .60" w x 8.20" l, 1.95 pounds
  • Binding: Paperback
  • 432 pages

From the Back Cover

�Written in a conversational style, this book views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.Anyone interested in a career in either Tourism and/or Hospitality.

About the Author

Roy A. Cook, D.B.A. (Mississippi State University), brings extensive real-world insights to this text. His industry and consulting experiences have spanned over twenty years of service to the hospitality industry. He has held positions ranging from controller and food and beverage manager at the property level to internal auditor and human resource director at the corporate level with organizations such as Hyatt Hotels and Adam's Mark Hotels. He has written and published numerous articles, cases, and papers based on his extensive experience in services industries. Dr. Cook is currently Assistant Dean of the School of Business Administration at Fort Lewis College, Durango, Colorado and serves as Director of the Colorado Center for Tourism Research�.

Laura J. (Richardson) Yale, Ph.D., holds B.S. and M.S. degrees in Hotel, Restaurant, and Travel Administration from the University of Massachusetts at Amherst. Subsequent to experience in the restaurant, institutional food service, and entertainment industries, Dr. Yale began teaching at Northern Arizona University. While in Arizona, she was instrumental in developing and directing a regional tourism association and served on the Governor's Intrastate Tourism Committee. She received her Ph.D. in Marketing from the University of California-Irvine. Dr. Yale is recently retired from Fort Lewis College, after years of teaching courses and conducting research in Tourism and Resort Management and Services Marketing and Management. She now devotes herself full-time to writing and traveling.

Joseph "Jay" Marqua has degrees from the Culinary Institute of America and Fort Lewis College. He is a hospitality and services executive with 20 years experience in operations; finance; and organizational design and development of food and beverage, lodging, resort, and gaming entertainment properties. He currently serves as the managing partner for The Tourism and Hospitality Development Group. The client list for his company has included organizations such as Amtrak, Aramark, the Culinary Institute of America, GWC Gaming, The Sky Ute Lodge and Casino, and SunRay Park and Casino. Mr. Marqua remains an active consultant, speaker, and trainer for hospitality organizations.

Excerpt. � Reprinted by permission. All rights reserved.
Preface

The tourism industry is both dynamic and diverse. Most students come to the study of tourism full of enthusiasm and questions. Yet, the textbooks available have been dry and/or overly focused on travel agencies and transportation modes. Often they are full of facts with little theoretical or macro-issue discussion. As a result, students' enthusiasm soon wanes and their interest in careers in "tourism" diminishes. We decided to write a book that would be as interesting and multifaceted as the field itself.

Like the first edition, the second edition of Tourism: The Business of Travel features a conversational style, making it fun to read,-yet providing a thorough overview of the tourism industry, giving balanced coverage to each component part. The role of the travel agent and the importance of transportation modes are included, but not to the omission of significant coverage of other industry issues, such as accommodations, destinations, attractions, and food and beverage operations.

As our title suggests, we look at the tourism industry through the lens of business, specifically by considering the management, marketing, and finance issues most important to industry members. In addition, the book starts with a comprehensive model of tourism and unfolds by considering each piece of the model in succession. All students should find the book enjoyable and educational, no matter which facet of the industry they find most interesting.

ENHANCEMENTS IN THE SECOND EDITION

We have built on the success of the first edition of Tourism: The Business of Travel and created an even better learning tool in the second edition. We kept and expanded all the features that readers and reviewers said they liked and added topics about which they said they wanted to know more. The impacts of technology on the industry have been integrated throughout the text. Several important improvements are featured in this second edition and in the Instructor's Manual. The most significant modifications include:

  • Special attention to the Internet and its impact on the tourism industry,
  • Expanded discussion of the growth segments of tourism: singles, disabled, adventure and extreme travelers, and nonprofessional meeting attendees,
  • Enhanced discussion of the importance of tours, tour operators, and meeting planners,
  • Increased emphasis on human resources and personal selling,
  • Industry-specific readings added to each chapter,
  • Dozens of new and updated tables and figures to increase ease of comprehension,
  • Expanded end-of-chapter glossaries.
  • WHO SHOULD USE THIS BOOK

    We designed this second edition of Tourism: The Business of Travel so that it can be tailored to suit a variety of needs. Its engaging writing style and its hundreds of updated industry examples make it the perfect textbook for freshman and sophomore students taking their first tourism class. The thoroughness of content also makes it suitable for a similar course introducing students to the hospitality industry. To meet the advanced critical-thinking needs of junior and senior students, we have augmented the text's basic content with end-of-chapter readings and comprehensive cases that they can use to apply their knowledge and refine their problem-solving skills.

    No matter how experienced the instructor or students, we believe this second edition is one that professors can teach with, not simply from. The various text features and teaching supplements allow each instructor to develop the course to fit his or her style and the special needs and learning styles of students.

    HOW THE TEXT IS ORGANIZED

    The second edition of Tourism: The Business of Travel introduces students to an integrative model of tourism as a dynamic industry and then unfolds, considering each of the model's components in turn. The first part focuses on the traveling public and tourism promoters, explaining the critical linking role that travel agents and tour wholesalers provide. Part 2 familiarizes students with each of the tourism service providers in turn, beginning with transportation and concluding with destinations and resorts. Part 3, The Service and Hospitality Environment, elevates students' attention to macro-issues facing the industry, including service quality and the important impacts that tourism can have on host communities and the world.

    Each chapter of the book is followed by a supplementary reading(s). Three practical applications appendices are included to increase students' transferable skills. The text concludes with six integrative real-world cases that professors can use during the course as it unfolds or at the end of the course to bring all the pieces together.

    SPECIAL FEATURES

    We incorporated many features into the second edition of Tourism: The Business of Travel to make it engaging for both the instructor and the students.

    Feature: Each chapter opens with learning objectives and a detailed outline.
    Feature: Each chapter features a real-world vignette that illustrates a major component of the chapter and then is mentioned again within the chapter pages.
    Feature: All chapters include ethical/critical thinking dilemmas (termed "You Decide") that are useful in generating class discussion and encouraging students to practice critical-thinking skills. Each "You Decide" is written to be especially relevant to the chapter in which it appears.
    Feature: Each chapter includes many tables and figures that help students understand the more abstract concepts and theories presented.
    Feature: FYI (For Your Information) boxed items are sprinkled throughout the chapters. These items serve as examples of chapter concepts and provide helpful travel tips or useful business information.
    Feature: Each chapter includes a Tourism in Action topic that provides students with an in-depth industry example of the chapter's content.
    Feature: Discussion questions at the end of the chapter are based on the learning objectives.
    Feature: The Applying the Concepts section of each chapter offers professors and students a variety of thought-provoking topics to explore or to use as a blueprint for applying newly acquired knowledge.
    Feature: A glossary of terms follows each chapter's content, and the index highlights the page on which a term is defined.
    Feature: The text is full of concepts and examples of organizations, many of which will be familiar to students to engage their interest; however, many are from outside North America.
    Feature: The importance of service quality in the increasingly competitive industry is accentuated by giving it full chapter coverage.
    Feature: Students are sensitized to the variety of impacts that tourism can have: economic, political, social, and environmental.
    Feature: Three appendixes build student skills in problem-solving, good manners, and career/job-seeking.
    Feature: Readings follow each chapter, offering the instructor supplemental material and examples for student discussion.
    Feature: The text concludes with six integrative cases that have been classroom tested and can be used to give students practice in applying what they have learned and improving their problem-solving/critical-thinking skills.

    THE INSTRUCTOR'S TOOLKIT

    To fulfill our goal of making this second edition of Tourism: The Business of Travel customizable for individual instructor needs, we have developed a comprehensive instructor's toolkit of resources. The instructor's manual includes the usual elements—detailed chapter outlines and a testbank—but also includes supplemental lecture material and discussion guides to support the use of the readings and cases provided in the text. In addition, discussion suggestions are offered throughout the chapter outlines to generate student debate on several of the textbook features, such as the You Decide chapter dilemmas.

    The power of the written word in our text is also supported by a series of videos and a website that both students and professors will find educational and entertaining.

    Most helpful customer reviews

    5 of 5 people found the following review helpful.
    Easy Reading and Great Information
    By A Customer
    Everything you always wanted to know about the tourism industry in one convenient source! This book is written with the serious reader in mind, but it's easy reading style will appeal to any curious mind. It covers everything from operating issues to fun facts that will help you be a more informed consumer. Once you pick it up, you won't want to put it down.

    6 of 7 people found the following review helpful.
    I won't leave home without it!
    By dgcave@fortlewis.edu
    This book contains the most current and comprehensive coverage tourism industry on the market today. I enjoyed reading this book due to the excellent writing style of the authors. It is very well organized so finding topics of interest was no problem. It lists many citations to other sources and is well researched. The author's educational credentials and other accomplishments are listed (and are very impressive.) Cook and Yale have done extensive research and publishing in tourism. I find this work very credible and user-friendly. I know that I won't leave home without it!

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    Awesome
    By Mz_Marie
    Received this book just in time before my class started. I loved it and it was very inexpensive compared to my campus bookstore.

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    Sabtu, 28 Juli 2012

    [L386.Ebook] Free Ebook MCQs in Regional Anaesthesia and Pain Therapy (Masterpass), by Herman Sehmbi, Ushma Jitendra Shah

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    This concise revision guide provides the essential information for trainees with an interest in regional anaesthesia,�taking any MCQ-based exam in the specialty. Divided into nine clear chapters, it serves both as an overview and as examination practice. Each topic is approached systematically to explain relevant concepts, including anatomy and physiology, and techniques of nerve blockage and their indications, contraindications and complications. It also includes notoriously difficult and often avoided topics such as pain therapy and statistics. The book is fully referenced, has over 120 tables and 90 illustrations to aid comprehension and an appendix that includes vital information for rapid and effective revision.

    • Sales Rank: #2739827 in Books
    • Published on: 2012-07-22
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.60" h x 1.00" w x 6.70" l, 1.85 pounds
    • Binding: Paperback
    • 384 pages

    About the Author
    Herman Sehmbi and Ushma Jitendra Shah respectively Clinical Fellow in Anaesthesia, Frimley Park Hospital, Surrey; Clinical Fellow in Anaesthesia Frimley Park Hospital, Surrey

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    Closure, Limited and Other Zombie Tales, by Max Brooks

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    • Sales Rank: #50285 in Audible
    • Published on: 2013-01-21
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    In this age of so-called Big Data, organizations are scrambling to implement new software and hardware to increase the amount of data they collect and store. However, in doing so they are unwittingly making it harder to find the needles of useful information in the rapidly growing mounds of hay. If you don't know how to differentiate signals from noise, adding more noise only makes things worse. When we rely on data for making decisions, how do we tell what qualifies as a signal and what is merely noise? In and of itself, data is neither. Assuming that data is accurate, it is merely a collection of facts. When a fact is true and useful, only then is it a signal. When it's not, it's noise. It's that simple. In Signal, Stephen Few provides the straightforward, practical instruction in everyday signal detection that has been lacking until now. Using data visualization methods, he teaches how to apply statistics to gain a comprehensive understanding of one's data and adapts the techniques of Statistical Process Control in new ways to detect not just changes in the metrics but also changes in the patterns that characterize data.

    • Sales Rank: #79246 in Books
    • Published on: 2015-06-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 11.30" h x .90" w x 8.80" l, .0 pounds
    • Binding: Hardcover
    • 225 pages

    Most helpful customer reviews

    9 of 9 people found the following review helpful.
    nicely integrates with the previous ones by covering something that ...
    By Alberto Cairo Touriqo
    The literature about visualization has become increasingly large in the past decade or so. Few is the author of some of the most important books about it, such as 'Show Me the Numbers', 'Now I See It', and 'Information Dashboard Design'. Signal, Fews fourth book, nicely integrates with the previous ones by covering something that is usually overlooked by most authors: How to use simple charts to get insights from the data. As it has become in Few's oeuvre, the book is well illustrated and written in a clear style

    8 of 8 people found the following review helpful.
    Great intro to visual analytics sensemaking & thinking clearly
    By Ben Shneiderman
    This book offers a clear case for data visualization with believable business examples that show how to find signals in noisy data. The admirable clarity of Stephen Few’s writing tells lucid stories of how to look at data so as to produce actionable insights. Few is fearless in condemning big data excesses such as those who claim that “more [data] trumps better”, which Few labels as “an ignorant claim.” Few counters the big data pressures for volume, velocity, and variety (3Vs) by celebrating the virtues of small, slow, and sure (3Ss). The remarkable aspect of this book is that it provides a solid course in statistics, but it replaces mathematical formulas with visually compelling examples. It deals with means, medians, distributions, and correlations for numeric data and also includes spatial data with well-crafted maps. I’m pleased that this book also covers advanced visualizations such as treemaps, parallel coordinates, and coordinated displays with highlighting and filtering. It closes with ample references and a personal moral perspective about seeing the world more clearly.

    3 of 3 people found the following review helpful.
    Highly recommended
    By R. Mutt
    This book is a most excellent way of learning how to find, communicate, and use information. If you need these skills and you don't have time to read a pile of textbooks, this is a good place to start.

    Data analysis is taught anywhere, but data synthesis is a much rarer skill. With Signal we have a resource that covers both of these angles, is easy to use, and comprehensive in coverage. This is an excellent standalone guide but would also be a great overview to the subject prior to deeper studies.

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    Senin, 09 Juli 2012

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    International reprint edition of ISBN-13: 978-0387212395. Paperback. Published in China. Contents in ENGLISH and totally same as US Edition.

    • Sales Rank: #8827878 in Books
    • Published on: 2010
    • Binding: Textbook Binding
    • 649 pages

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    Jumat, 06 Juli 2012

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    Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals. This includes your values, your ability to learn and ability to adapt to change. After 14 years of experience with leading global companies, author Philip Weiss has developed an approach that pulls together the ingredients needed for the modern executive to both adapt and thrive in this new age. The Hyperthinking model has been developed and tested on teams, clients and the author’s networks with great success. The book explains how Hyperthinking can apply to different facets of our lives, starting from our personal experience and our role in society and shows how to adapt better to the new business world. Hyperthinking is a set of values and tools that, used in combination, enable individuals to embrace change develop their creativity and effectively engage in the digital age. It has been tested by a variety of business executives and helped them to understand change, as well as overcome fear or resistance to technology. Philip Weiss offers the perfect antidote to information overload; a wonderful blueprint for personal and organizational innovation; and a set of perspectives to help us all make sense of a fast-changing business environment. Read it and start Hyperthinking!

    • Sales Rank: #1589157 in Books
    • Published on: 2012-11-16
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.50" h x .41" w x 5.50" l, .0 pounds
    • Binding: Paperback
    • 192 pages

    Review
    'Networks don't just change the way we interact with each other; they change the way we think, we learn and how we make decisions. Philip Weiss' HyperThinking captures the essence of these changes convincingly and provides you with a clear route to the thinking processes you will need to survive and thrive in this radically new and fast-changing business environment.Thomas Power, CEO and founder Ecademy 'Shifting your thinking patterns is the key to embracing change. HyperThinking is the kind of book you should read when you are in the middle of change, of a conflict, when you're managing a difficult project, when you just changed jobs, when you had your first child, when you just retired. It's a book about the way we think, or rather the way we think we think, and what this means for the rest of our lives. What this book taught me is that we have to live in a world where we cannot rely on traditional thinking patterns - these must be continuously challenged if we want to adapt to the ever-changing environment we live in. This is called hyperthinking, and it is giving people who want to make an impact on the world we live in a competitive edge. Some are natural-born hyperthinkers, others will have to learn it the hard way. This book will give you a headstart and will provide for an enjoyable and thought-provoking read. I'm proud to be a hyperthinker. Soon, you will feel the same way too.'Aurelie Valtat, Digital Communications Manager, European Council'HyperThinking reminds us that we live in a constant flux of ideas and events, propelled along by the economics, technology and politics of our time. But Phil Weiss takes us beyond Heraclitus as he explores the tools for navigating the ever-changing river. By embracing the four modes of hyperthinking, everyone can move beyond convention and the fear of failure, and flex their thinking-muscles for innovative outcomes. In spite of the proven results over 100 years of the Montessoris and Steiners and Neills and Piagets of this world, most national education systems still turn out far more conformists than iconoclasts - possibly a good thing for the stability of society, but not for stimulating life-long creative learning. With HyperThinking, Phil Weiss shows how to shed sluggish groupthink and apply heuristic playfulness to your workday - or even personal - problems. How to leave behind the conservatism of traditional formal education and shift to more creative solutions by enthusiastically engaging technology in networking and learning. Read this book before a hyperthinker makes your job irrelevant!'Ian Andersen, External Communications Adviser, European Commission'Phil Weiss invented the concept of Hyperthinking. In these pages he brings his ideas alive and shares the principles with a flair for storytelling and an eclectic mix of sources, examples and case studies. He's the Tony Buzan of the internet generation.'Marc Wright, Chairman, simplygroup'Change - be it cultural, social or economic - seems to have hit hyperspeed as technology facilitates ever faster and easier social networking. Weiss takes a long, unblinking look at this world in constant flux, and sees only promise and opportunity. His hyperthinking approach gives readers a practical and structured way to embrace change, incorporate it into their lives, and thrive in the wild, wired west.Drawing upon great thinkers like Nieztche, Thomas Kuhn, Nassim Nicholas Taleb, and his own experiences and those of others, Weiss proposes a 4-dimensional hyper-approach. First, detachment allows yourself to see how you think, and to recognize the paradigms within which our thinking may stagnate. Then, to escape our calcified mental models we need to adopt a state of permanent learning. Playful exploration of the web and social media, allows us to connect, share and expand the reach and impact of our actions. And finally, quite simply, we are told to experiment, to act, to get out there and make things happen.Weiss demystif

    About the Author
    Whilst studying Philosophy, Politics and Economics at Oxford, Philip Weiss launched two college magazines, started the first student radio station on a full FM licence in the UK, and received the Young Achievers Award from HM the Queen. In Brussels he set up ZN a leading eCommunications agency working with companies, political institutions like the European Commission and Parliament and organisations on how to use the Internet to integrate and transform communication. He works with such household names as Toyota, Microsoft, Sony, Sanofi Pasteur, UCB and various industry associations. His Hyperthinking model was developed to enable the ZN team and their clients manage rapid change and innovation to adapt their strategies and structures to the age of networks. In 2009, Philip helped co-found TEDxBrussels. He is now Chairman of IABC Europe (International Association of Business Communicators).

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    Selasa, 03 Juli 2012

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    • Sales Rank: #655156 in eBooks
    • Published on: 2015-09-29
    • Released on: 2015-09-29
    • Format: Kindle eBook

    Most helpful customer reviews

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    Another Great Novel from Samantha
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    • Sales Rank: #8771178 in Books
    • Published on: 1968
    • Binding: Mass Market Paperback

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    Senin, 02 Juli 2012

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