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Fashion Entrepreneurship: Retail Business Planning, by Michele M. Granger, Tina M. Sterling
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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395451. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
- Sales Rank: #333916 in Books
- Published on: 2011-08-31
- Released on: 2011-08-31
- Original language: English
- Number of items: 1
- Dimensions: 10.64" h x .75" w x 8.40" l, .0 pounds
- Binding: Paperback
- 392 pages
About the Author
Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA.
Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.
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